Data into Success.

With decades of experience, our team of experts are dedicated to empowering brands by harnessing, interpreting, and transforming real-time data into measurable success. Get to know us and discover how we can help elevate your business efficiencies by seamlessly turning valuable insights into impactful actions.

Built by Experts

Our team of operators, ad managers, and analytics gurus saw the flaws in data platforms and built our own. iDerive consolidates channels and data sources into a centralized warehouse, providing a real-time, unified truth for your business. Understand data effortlessly, make quick decisions, and receive end-to- end recommendations that turn insights into action. Experience the power of data-driven success with iDerive. Your business deserves it.

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our-clients-first

Our Clients First

Our mission at iDerive, is to revolutionize the business world as the go-to platform for data analytics. Our innovative solutions and cutting-edge technology empower organizations of all sizes to unlock their data’s full value, driving success and growth. With a people- centered approach, we prioritize honesty, transparency, and accountability, always putting our clients first. As passionate problem solvers, we strive to be the preferred partner for organizations thriving in the digital economy.

Makes iDerive Happen

Youval Peltier

CEO/Co-Founder

Analytics Leader with a expertise in the realm of Media, Ecommerce and Business Intelligence. Focused on empowering Brands to efficiently derive insights through their Data.

Harriet Carson

Head of Media

Advertising guru with experience in SEM & SEO, with 8 years of Amazon sponsored ads experience & 4 years of Amazon DSP experience

Andrew Tookey

VP, Business Development

Managed some of the platform’s top brands, collaborating closely with vendor and seller brand owners with $1B+ in total revenue.

Chelsea Mann

VP, Internal Operations

An experienced sales strategy, planning, and operations expert, she has a track record of delivering industry-leading results in growth, profitability, employee engagement, and customer satisfaction.

Tal Polany

VP, App Development

Focused on building the applications that deliver the revolutionary products created by iDerive into the hands of the customer.

Jason Yau

VP, Product

Former Head of Data Science for Instagram Shopping-Retargeting Ads

Brandon Gibbs

Client Engagement Lead

Brandon is a seasoned project leader, having solved business challenges with cross-functional teams in Consumer Electronics, Sporting Goods, Health & Wellness and Financial Services among others industries for over 15 years.

Erica Charles

Business Ops Manager

With a background in luxury apparel and most recently, experience with a CPG start-up based in New York City, Erica has vast expertise in retail – managing data analytics, daily operations, driving sales growth, and improving omni-experience for multiple $50M+ brands.

Catalin Dragu

Data Engineering

Seasoned data engineer with over 20+ years of experience in helping both small and top Forbes 500 businesses with their data needs.

Kory Paulsen

Senior Software Engineer

20+ years as a full-stack engineer developing enterprise class ecommerce applications with a focus on analytics.

Our Values

At iDerive, we believe that values form the foundation of a thriving, purpose-driven company.
They guide our decision-making, inform our strategies, and define our relationships. They unite us as a team and keep us striving for excellence.

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Trailblazing Innovation: We don’t just use innovation; we pioneer it. We’re tackling the eCommerce world’s biggest challenges head-on with data-driven, trailblazing solutions that redefine industry norms.

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Revolutionary Service: We are not just service providers; we are industry revolutionaries. Our top-tier solutions and services aren’t just about retention; they redefine customer expectations and set new standards for excellence in eCommerce.

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Authentic Transparency: We operate with unwavering openness and honesty, forging an environment of trust and accountability. We believe that genuine transparency isn’t just about communication, it’s about nurturing a culture where everyone has a clear view of our shared goals and progress.

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Empowered People: We’re more than a great workplace; we’re a launchpad for personal and professional growth. We’re dedicated to cultivating a work culture where individuals aren’t just inspired to be their best but are provided with the opportunities and resources to consistently break their own boundaries.

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Collaborative Triumphs: We believe that real teamwork is about embracing challenges, not shying away from them. We celebrate the power of collective intelligence and the strength of diverse perspectives. For us, winning together isn’t just about success—it’s about growing, learning, and transforming together, even when it takes us out of our comfort zones.

Let's Talk About Your Data

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Youval-Peltier

Youval Peltier

CEO/Co-Founder

Analytics Leader with a expertise in the realm of Media, Ecommerce and Business Intelligence. Focused on empowering Brands to efficiently derive insights through their Data.

Harriet-Carson

Harriet Carson

Head of Media

Advertising guru with experience in SEM & SEO, with 8 years of Amazon sponsored ads experience & 4 years of Amazon DSP experience 

Has worked on both the brand and agency side of advertising, and have worked with clients across various industries 

When she’s not working, you can find her paddle boarding with her Australian Shepard.

Andrew-Tookey

Andrew Tookey

VP of Business Development

A decade-long tenure at Amazon, where Andrew had the privilege of launching many successful B2B products and programs including Fulfillment By Amazon, Seller Fulfilled Prime, Sponsored Brands, Amazon Brand Analytics, Search Query Performance, Customer Engagement, Manage Your Experiments (A/B testing), Amazon Attribution, and Brand Referral Bonus.

Managed some of the platform’s top brands, collaborating closely with vendor and seller brand owners with $1B+ in total revenue.

Chelsea-Mann

Chelsea Mann

VP of Internal Operations

An experienced sales strategy, planning, and operations expert, she has a track record of delivering industry-leading results in growth, profitability, employee engagement, and customer satisfaction.

Her expertise in profit and business growth led her to successfully create innovative, cost effective promotion strategy, process improvement, and implemented a channel pricing strategy.

Her responsibilities have included managing teams, overseeing inside sales executives, leading sales planning and forecasting, and implementing pricing strategies in the market.

Chelsea has impressive credentials, including an MBA and a Bachelor of Science in Management & Finance.

She holds certifications from the Maxwell Leadership Certified Team, Certified Coach, Speaker & Trainer, Promotion Optimization Institute, Saint Joseph University, and Category Management Association.

Tal-Polany

Tal Polany

VP of Application Development

Focused on building the applications that deliver the revolutionary products created by iDerive into the hands of the customer.

An accomplished technology leader with 20+ years of experience building enterprise solutions for brands like Jenny Craig, Total Gym, Beltone,  and SDG&E.

Graduated from SDSU with degrees in Japanese and Computer Science.

Jason-Yau

Jason Yau

VP of Product

Former Head of Data Science for Instagram Shopping-Retargeting Ads

Former GM of large-scale DTC canvas prints business

15 years of e-commerce experience across companies ranging from $5-100M revenue

Brandon-Gibbs

Brandon Gibbs

Client Engagement Lead

Brandon is a seasoned project leader, having solved business challenges with cross-functional teams in Consumer Electronics, Sporting Goods, Health & Wellness and Financial Services among others industries for over 15 years.

He isn’t afraid to ask questions, lots of questions.  That curiosity combined with a deep desire to learn and improve has helped him lead technical teams and partner with business leaders to consistently deliver insights and solutions that drive revenue.

Erica-Charles

Erica Charles

Business Operations Manager

With a background in luxury apparel and most recently, experience with a CPG start-up based in New York City, Erica has vast expertise in retail – managing data analytics, daily operations, driving sales growth, and improving omni-experience for multiple $50M+ brands.

She has experience standing up BI tools and improving tech stacks for small retail companies, has a passion for data-driven decision making and improved data visualization for streamlined workflow, increased profitability and productivity.

When she’s not working, Erica can be found traveling around the world, cooking with locally sourced ingredients from the farmer’s market, or attending Pilates classes after a long walk on the West Side Highway in NYC.

Catalin-Dragu

Catalin Dragu

Data Engineering

Seasoned data engineer with over 20+ years of experience in helping both small and top Forbes 500 businesses with their data needs.

When not at his desk coding data pipeline solutions or shoveling bytes left and right from one system to another, you can find Catalin backpacking or doing BBQs with his family. You might also bump into him on the beautiful bike trails of San Diego County.

Kory-Paulsen

Kory Paulsen

Senior Software Engineer

20+ years as a full-stack engineer developing enterprise class ecommerce applications with a focus on analytics.

Has built many application interfaces with attention to detail delivering optimal experience on any device.

10+ years experience implementing cloud-based solutions.